A software assists ad agencies and advertisers to manange creatives for ad campaigns.
Dataxu is a world-class ad technology company that uses data to improve marketing and media professionals’ advertising. The products empower users to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. In summer 2018, I joined dataxu as a user experience designer. While the products are experiencing a UX redesign, most of my job focuses on improving the experience and aesthetics of the products, as well as researching and designing new features for the new interface.
Creative Manager redesign is the first project I participated after I joined dataxu. Before I joined dataxu, product team has already started the research. Creative preview redesign is the first milestone in this project.
Creatives are the materials used in advertising. In digital advertising, creatives contain ad tags for buying programmatic ad and collecting data from audiences. Creatives can be: banner, video, audio.
Dataxu's Creative Manager assists users to upload, manage and preview their creatives. Creative manager also supports creatives from third parties.
This video shows Creative Manager's home page, and the process to upload a new creative.
When users want to edit details of their creatives, all details would turn into edit mode.
It needs different pages to upload creatives or assets. Overall, the process should be more clear and straightforward.
Since the legacy UI is out of date, design team designed a new design system.
To resign Creative Manager, I studied and participated in defining the design system.
The design system has already been applied in other managers: Campaign Manager, Activity Manager and Inventory Manager. We would love to keep new Creative Manager visually consistent with what we have currently.
The legacy only supports one function: preview. As users are using more videos, more function related to video are required.
I designed some new features for preview: external preview, information about the creative and real-time tags status checking.